7 дней назад
Digital Experience Merchandising Associate Manager (eCommerce)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Digital Experience Merchandising Associate Manager (eCommerce): Shaping digital merchandising across CRM, email, push, SMS, web, and app with an accent on content strategy, personalization, campaign execution, and guest engagement. Focus on analyzing performance metrics, running A/B tests, developing segmentation strategies, and coordinating cross-functional delivery across creative, analytics, product, and marketing teams.
Location: Atlanta Support Center, United States; onsite 4 days per week, typically Monday–Thursday. Availability to travel up to 10%.
Company
is a multi-brand restaurant company operating more than 33,300 restaurants across brands including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.
What you will do
- Support digital content strategy and execution across email, push, SMS, web, and app channels.
- Develop merchandising calendars aligned with brand campaigns, loyalty initiatives, and product launches.
- Coordinate storytelling, offers, and content placements to improve transactions and loyalty engagement.
- Monitor acquisition, click-through rate, conversion, average check, and loyalty metrics to recommend improvements.
- Plan A/B tests, post-campaign readouts, and test-and-learn initiatives across owned digital channels.
- Coordinate with CRM, creative, brand marketing, analytics, IT, and product teams to deliver campaigns and personalization strategies.
Requirements
- Four-year degree in marketing, business, digital media, or a related field.
- 3+ years of experience in digital marketing, CRM, or ecommerce merchandising.
- Strong understanding of omnichannel customer journeys and content strategy.
- Experience managing campaigns across email, push, SMS, web, and app platforms.
- Experience with enterprise CRM or marketing automation platforms.
- Strong project management, communication, strategic thinking, and tactical execution skills.
Culture & Benefits
- Work as part of the Digital Guest Experience team.
- Collaborate across brand marketing, analytics, IT, product, CRM, and creative functions.
- Contribute to digital commerce and loyalty initiatives across a portfolio of major restaurant brands.
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