3 дня назад
Manager, Digital Marketing - Retail Media
120 000 - 130 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Digital Marketing - Retail Media (Retail Media/Digital Marketing): Designing and optimizing full-funnel campaigns across Amazon, Walmart, Instacart, Target, and other retail media networks with an accent on campaign analytics, DSP configuration, audience targeting, and marketplace performance. Focus on building automated KPI reporting, improving bids and conversion performance, and developing scalable strategies for emerging retail media partnerships.
Location: West Los Angeles, California, USA. Hybrid schedule with in-office work required Monday-Wednesday and remote work available Thursday-Friday.
Salary: $120,000-$130,000 per year, with a possible discretionary bonus.
Company
is part of The Wonderful Company, a privately held global company producing food, beverage, wine, and other consumer brands.
What you will do
- Design, execute, and evaluate full-funnel digital marketing programs across Amazon, Walmart, Instacart, Target, and other retail media networks.
- Optimize sponsored product, display, brand advertising, and DSP campaigns through audience segmentation, bidding strategies, inventory targeting, and A/B testing.
- Validate data sources and methodologies, interpret campaign performance, and implement data-driven improvements.
- Lead dashboards and automated reporting for ROAS, CPC, CTR, conversion rate, revenue, and attribution metrics.
- Review work and coach junior team members while partnering with brand, agency creative, and sales teams.
- Develop strategies for emerging retail media networks to increase incremental reach and performance.
Requirements
- At least 5 years of hands-on digital marketing experience across Amazon, DTC, Instacart, Walmart, and other retail media networks.
- Bachelor’s degree in data science or marketing; an MBA or MS is preferred.
- Deep experience with backend campaign optimization, audience targeting, bidding strategies, reporting, and financial KPIs.
- Comprehensive knowledge of Amazon Ads, Amazon DSP, Walmart Connect, Roundel, MAP, Carrot Ads, and Criteo.
- Proficiency with Amazon Marketing Cloud, Google Analytics, cloud-based SQL programming, and data mining.
- Strong analytical skills and the ability to make data-driven decisions.
Nice to have
- Experience in CPG, particularly food and beverage.
Culture & Benefits
- Medical, vision, and dental coverage with 401(k) match eligibility.
- Online physician consultations, virtual mental health resources, life coaching, fitness reimbursements, and wellness rewards.
- Career progression, internal mobility, leadership training, learning resources, and mentorship.
- Employee community groups, continuous improvement training, and opportunities to support charitable and community initiatives.
- Commitment to diversity, equity, inclusion, employee well-being, and community investment.
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