TV, Video, Audio & Display (TVAD) Strategist

Location: New York City; hybrid position requiring 2–3 days in the office

Salary: $100,000–$115,000 annually, plus incentive pay opportunities and a discretionary annual performance bonus.

Company

hirify.global is an independent U.S. full-funnel marketing agency providing media, measurement, technology, and growth services across commerce, search, social, TV, and audio.

What you will do

• Plan and optimize full-funnel TVAD programs across CTV/OTT, online video, digital audio, podcasts, programmatic display, and linear TV.
• Lead day-to-day client strategy, execution, growth updates, and quarterly business reviews tied to revenue, CAC, LTV, and incremental reach.
• Use DSPs, audience and data sources, inventory controls, frequency management, verification, and brand-safety practices to improve campaign performance.
• Design and manage geo/lift, holdout, A/B, or time-series tests, including forecasts, success thresholds, measurement cadence, and risk assessment.
• Apply Bliss Point insights to budgets, audiences, inventory, formats, frequency strategy, and practical innovations.
• Partner with Analytics and Econometrics, Creative, Client Leadership, Search, Social, Commerce/Retail Media, CRM, and Product teams while mentoring junior colleagues.

Requirements

• 5–7 years managing TV, video, audio, or display media at scale with end-to-end ownership, or comparable analytical experience with strong media analytics exposure.
• Experience with CTV/OTT, linear TV, online video, digital audio or podcasts, and programmatic display.
• Knowledge of DSPs and advertising platforms, verification and IVT/viewability, audience and data usage, frequency management, publishers, PMP partners, and inventory quality.
• Experience with incrementality or lift measurement, basic A/B testing, forecasting, and connecting media to revenue, CAC, LTV, and incremental reach.
• Advanced Excel or Google Sheets skills; familiarity with SQL, GA4, and platform analytics.
• Clear client-facing communication and the ability to collaborate with Econometrics, Creative, channel teams, and Client Leadership.

Nice to have

• Identity or clean-room experience, attention metrics, brand-lift studies, MMM/MTA literacy, YouTube, or dynamic creative optimization.
• Experience with Bliss Point or similar custom reporting and optimization platforms.

Culture & Benefits

• Unlimited paid time off, 20 paid holidays, and flexibility to disconnect from work.
• Medical, dental, vision, life, disability, and flexible spending account benefits.
• Retirement plan with a match of up to 4% of employee contributions at 100%.
• Telemedicine, teletherapy, wellness benefits, equity, and parental leave with up to 16 weeks at full pay for birthing parents and 12 weeks for partners.
• On-demand learning, mentorship, leadership development, and management development programs.