Programmatic Principal (AI)

Location: New York, NY, United States

Company

Global independent platform company integrating business strategy, media, creative, and data through a proprietary operating system.

What you will do

• Lead integrated media strategy for large and complex accounts, with deep ownership of Programmatic, CTV, OTT, online video, YouTube, brand media, and local and national buying.
• Translate business objectives into investment frameworks, audience strategies, channel recommendations, testing roadmaps, and measurable outcomes.
• Advise senior and C-suite clients on media opportunities, performance, innovation, investment decisions, and marketplace developments.
• Develop first-, second-, and third-party audience strategies for identification, activation, acquisition, growth, and media effectiveness.
• Build localized and geo-targeted strategies, measurement frameworks, attribution approaches, experimentation plans, and incrementality programs.
• Shape Programmatic and brand media roadmaps, evaluate platforms and partners, mentor practitioners, and use AI, automation, and technology to improve scalable decision-making.

Requirements

• 8+ years of experience in Programmatic, Integrated Media, digital media, or a related field, with a bachelor’s degree or equivalent experience.
• Deep Programmatic expertise across CTV, OTT, online video, YouTube, brand media, and local and national media buying.
• Advanced knowledge of audience strategy, first-, second-, and third-party data, measurement, attribution, experimentation, incrementality, and CAPI.
• Experience setting strategic direction for large or complex accounts and influencing senior or C-suite stakeholders.
• Experience with localized and geo-targeted strategies, multi-market collaboration, emerging media capabilities, and test-and-learn agendas.
• Strong leadership, mentorship, judgment, communication, and client relationship skills, with flexibility to travel for meaningful in-person collaboration.

Nice to have

• Experience advancing CTV, video, AI, automation, and media technology capabilities.
• Experience establishing scalable operating models and quality standards across regions.

Culture & Benefits

• Learning and development programs, mentorship, and career advancement support.
• Paid time off, holidays, paid parental leave, and annual bonus eligibility.
• Retirement and pension plans with contribution matching, healthcare coverage, fertility benefits, and pet insurance.
• Lifestyle spending accounts, commuter support where available, and paid volunteering hours.
• AI Enterprise accounts and weekly AI training sessions.
• Benefits vary by country, location, and geography.