Global Automotive Marketing Leader (Automotive)

Location: On-site at the hirify.global office in Livonia, Michigan, United States, at least four days per week. Travel may include up to 25% domestic and international travel.

Expected compensation: $250,253–$305,864, including base pay and variable incentive pay where eligible.

Company

Global technology and manufacturing organization developing products and solutions across transportation, electronics, and other industries.

What you will do

• Translate revenue and growth targets into globally integrated marketing plans with measurable KPIs.
• Lead marketing strategy for automotive, commercial vehicle, rail, and transportation safety verticals across brand, messaging, content, digital, campaigns, events, account-based marketing, channels, and analyst relations.
• Own customer journeys across web, digital, events, sales, distribution, and channel touchpoints, prioritizing improvements to engagement and conversion.
• Lead end-to-end new product introduction commercialization, including launch strategy, bills of materials, sales enablement, and claims planning.
• Drive demand generation, marketing-sourced and influenced pipeline, ROI, customer acquisition, and global campaign execution using analytics.
• Lead a global team of industry marketers and collaborate with executives, customers, analysts, channel teams, and regional marketing organizations.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business Administration, completed and verified before starting.
• At least 10 years of combined experience in B2B industry marketing, product marketing, business development, and/or business management.
• Experience with automotive, commercial vehicle, fleet, rail, transportation safety, mobility, or infrastructure markets is relevant to the role.
• Strong experience across B2B campaigns, digital marketing, events, account-based marketing, brand, channel, or partner marketing.
• Experience using CRM, marketing automation, business intelligence, and web analytics platforms to guide investment decisions.
• Must be legally authorized to work in the United States without employment visa sponsorship.

Nice to have

• Experience marketing to OEM and Tier 1 engineering and design audiences, fleet and aftermarket customers, or public-sector customers.
• Experience influencing business outcomes across countries, divisions, and functions without direct authority.
• Strong executive presence and experience presenting to senior business leaders and customer executives.

Culture & Benefits

• Collaboration with colleagues across global locations, technologies, and products.
• On-site working model with regular office presence in Livonia.
• Medical, dental, vision, health savings, flexible spending, disability, life insurance, paid absence, and retirement benefits may be available.
• Relocation assistance is not authorized.
• Employees are expected to follow corporate policies, security standards, and environmental health and safety requirements.