Brand Analyst (CPG)

Location: Camden, New Jersey, United States

Salary: $72,900–$100,200 annual base salary

Company

hirify.global is a food company with a portfolio of established consumer brands, including hirify.global, Lance, Goldfish, Pepperidge Farm, Prego, Rao's Homemade, and V8.

What you will do

• Lead commercialization projects through the Stage Gate process, coordinating packaging updates, artwork approvals, legal and regulatory reviews, and launch readiness.
• Partner with Sales and cross-functional teams to prepare sales specifications, presentations, marketing materials, and product samples.
• Track, forecast, and manage the Lance marketing budget with relevant stakeholders.
• Maintain the Lance product portfolio and SKU database, including product specifications, imagery, and financial information.
• Analyze category performance, competitive activity, consumer trends, and business results to recommend growth actions.
• Support marketing initiatives, product updates, commercialization plans, presentations, and decision-making.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field.
• At least 2 years of experience in marketing, brand management, product management, analytics, or a related consumer packaged goods function.
• Strong analytical, organizational, project management, and time management skills.
• Ability to translate complex data into actionable business insights and manage multiple priorities in a fast-paced environment.
• Strong communication, collaboration, and influencing skills across functions without direct authority.
• Advanced proficiency in Microsoft Excel and PowerPoint.

Nice to have

• Experience in the food, beverage, or consumer packaged goods industry.
• Experience with Circana, Nielsen, or similar retail and consumer analytics platforms.
• Experience managing marketing budgets or supporting commercialization, product launches, and portfolio management.
• Interest in consumer behavior, marketplace trends, and cultural influences.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment eligibility from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site day care, and company store at the headquarters location.
• Donation and volunteer matching through the hirify.global Cares program, plus Employee Resource Groups.