14 дней назад
Senior Director - International Brand Experience (Restaurant Marketing)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director - International Brand Experience (Restaurant Marketing): Building and executing international marketing plans and multi-year growth strategies for a global portfolio of restaurant brands with an accent on consumer insights, brand planning, competitive analysis, and local market adaptation. Focus on identifying international white space, allocating resources across markets, leading cross-functional execution, and developing high-performing brand experience teams.
Location: Atlanta Support Center, United States; expected on-site presence of 80%
Company
is a multi-brand restaurant company operating more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
What you will do
- Lead the International cross-functional annual brand planning process, including global marketing calendars, priorities, and annual budget requirements.
- Build global marketing plans, roadmaps, activation plans, and market-facing initiatives aligned with business ambitions and brand vision.
- Define consumer targets and learning agendas using segmentation, journey mapping, attitudes and usage, and performance goals.
- Develop multi-year growth strategies by analyzing competitive activity, market dynamics, trends, risks, opportunities, and international white space.
- Lead and develop the brand experience team while aligning cross-functional teams, franchisees, licensees, and field partners.
- Establish frameworks, guardrails, and playbooks that support global consistency with flexibility for local market adaptation.
Requirements
- 10+ years of progressive experience in brand management, brand experience, or related marketing leadership roles.
- 5+ years of leadership experience.
- Restaurant or QSR experience required.
- Strategic brand marketing expertise, strong business acumen, analytical discipline, and P&L fluency.
- Experience with brand positioning, competitive dynamics, pricing, purchase cycles, consumer recruitment and retention, segmentation, and insight development.
- Ability to lead annual planning, budget planning, cross-functional execution, stakeholder influence, and talent development in an international, matrixed environment.
Nice to have
- International experience.
Culture & Benefits
- Work in a fast-paced, international, multi-brand restaurant environment.
- Collaborate with executive, internal, external, franchisee, licensee, and cross-functional audiences.
- Support global brand consistency while enabling local market flexibility.
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