Associate Manager Toy Marketing

Location: 636 Girard Avenue, East Aurora, New York, United States

Salary: $91,000–$115,000 annually

Company

hirify.global is a global toy and family entertainment company developing toys, content, consumer products, digital experiences, and live experiences across major franchise brands, including Fisher-Price.

What you will do

• Manage Fisher-Price baby toy segments, product portfolio tools, toy information, business strategies, objectives, insights, and P&L performance.
• Own end-to-end product development from early concepts through launch readiness with Design, Packaging, Development, manufacturing, Finance, and Brand Strategy partners.
• Manage pricing architecture, competitive positioning, product feature sets, and differentiation across the portfolio.
• Build 3–5 year toy product roadmaps balancing innovation and product refresh cycles.
• Lead consumer and competitive insights, business reporting, performance analysis, and communication with regional teams.
• Prepare and deliver strategic presentations while coordinating global product strategy and regional commercial alignment.

Requirements

• 5+ years of experience in product marketing, brand marketing, franchise management, or a related discipline; 3 years may be considered with an MBA.
• Background in CPG or toys, ideally with exposure to retail buyer dynamics and mass, specialty, or e-commerce distribution.
• Experience building cross-functional relationships and partnering with Design, R&D, manufacturing, Finance, and commercial stakeholders in complex matrixed organizations.
• Strong quantitative and financial skills, including forecasting, pricing strategy, SKU productivity, POS analysis, and brand or category-level P&L management.
• Ability to synthesize consumer and business data into actionable recommendations and manage complex product development timelines.
• Excellent communication, storytelling, organization, follow-through, and proficiency in PowerPoint, Excel, Outlook, and Word.

Culture & Benefits

• Purpose-driven environment focused on empowering generations through play and childhood development.
• Culture centered on collaboration, innovation, accountability, and execution.
• Inclusive workplace committed to respect, belonging, and equal opportunity.
• Competitive total pay programs, comprehensive benefits, and resources supporting employee development and potential.