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Описание вакансии
Текст:
TL;DR
Marketing Manager (SaaS): Building brand presence, integrated campaigns, field marketing programs, and customer advocacy initiatives across DACH with an accent on pipeline growth, events, and regional go-to-market execution. Focus on designing multi-channel campaigns, producing customer and community events, activating customer advocates, and optimizing performance through ROI analysis.
Location: Munich, Germany; on-site
Company
Legora develops an AI-native workspace for legal professionals, supporting document analysis and end-to-end legal workflows for customers across more than 50 countries.
What you will do
- Build Legora’s brand presence and regional marketing strategy across DACH.
- Plan and execute integrated campaigns across digital, social, content, and in-person channels.
- Design and manage field marketing programs, including conferences, sponsorships, community events, and hosted experiences.
- Partner with DACH sales and partner teams to support customer acquisition, new business pipeline, upsell, and renewals.
- Own end-to-end event production, including vendors, attendee communications, content, speakers, on-site execution, and post-event activities.
- Develop customer stories, advocacy programs, content amplification, demand-generation campaigns, and performance reporting.
Requirements
- 4+ years of experience in B2B marketing, preferably in SaaS or technology, or in a creative agency marketing role.
- Hands-on experience with events, sponsorships, or regional campaigns.
- Strong creative, organizational, communication, and execution skills.
- Ability to manage multiple projects and collaborate across functions and regions in a fast-paced environment.
- Ability to work on-site in Munich, Germany.
Nice to have
- Experience with marketing automation and GTM/CRM tools such as Salesforce, HubSpot, Pardot, Customer.io, or Clay.
Culture & Benefits
- High-ownership culture focused on outcomes, excellence, direct feedback, and teamwork.
- Opportunity to work with leading legal teams and established DACH customers.
- Early-stage scale-up environment with substantial funding and room for professional growth.
- Inclusive, equal-opportunity workplace committed to diversity and high performance.
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