Senior Manager, Marketing (RFID)

Location: Austin, Texas, United States, and EMEA/UK. International relocation and remote work outside the hiring country are not considered. Travel required: 0–10%.

Immigration sponsorship is not available. Applicants must be legally authorized to reside and work in the hiring country.

Company

hirify.global is a high-tech software and identification technology company developing trusted identity, RFID, NFC, BLE, hardware, and cloud-service solutions for connected applications.

What you will do

• Own the annual marketing strategy and operating plan for Textile Services across hospitality, linen management, uniform management, and RFID tags.
• Translate commercial priorities into integrated digital, content, email, social, webinar, event, and partner campaigns.
• Develop customer segmentation, account-based priorities, messaging, value propositions, and sales-enablement materials.
• Lead customer videos, case studies, testimonials, product demonstrations, thought-leadership content, and solution launches.
• Build campaign dashboards and lead-management processes with Sales to improve pipeline progression, response speed, and marketing ROI.
• Lead and develop marketing professionals while managing agencies, freelancers, vendors, budgets, and production partners.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline, or equivalent relevant experience.
• At least 6 years of experience in B2B marketing, demand generation, integrated marketing, or business-unit marketing.
• Demonstrated success creating marketing programs that support revenue growth and pipeline generation.
• Experience marketing to hospitality is required, including hotel operators, ownership groups, management companies, or hotel technology and services.
• Experience with complex solution sales, long buying cycles, multiple stakeholders, digital marketing, and multimedia content production.
• Applicants must already be legally authorized to work in the hiring country; visa or immigration sponsorship is not available.

Nice to have

• Experience in commercial laundry, linen rental, linen or textile supply, laundry equipment, or related operational-services markets.
• Experience with RFID, SaaS, software, automation, or operational technology.
• Direct people leadership experience.

Culture & Benefits

• Competitive salary and rewards package.
• Competitive benefits and annual leave supporting work-life balance.
• Inclusive and welcoming work environment within a global organization.
• Career development opportunities, training, and professional resources.
• Flexible work environment and opportunities to contribute to innovation and business growth.