Sr External Communications Specialist (Retail)

Location: Hybrid role based at BJ's Club Support Center in Marlborough, Massachusetts; in-office Tuesday through Thursday and remote Monday and Friday. Requires up to 30% travel to BJ's club locations.

Salary: $78,000–$101,000 per year

Company

hirify.global is a large retail organization with more than 30,000 team members serving families through wholesale club operations.

What you will do

• Oversee daily media relations operations, including coverage monitoring, media requests, reporting, and agency coordination.
• Develop and execute seasonal and category-specific public relations campaigns supporting consumer initiatives and business priorities.
• Draft, review, and distribute press releases, media kits, talking points, preparation materials, and other external communications.
• Monitor market trends and stakeholder expectations, adapting communications strategies and identifying opportunities for earned media and storytelling.
• Collaborate with merchandising, marketing, membership, real estate, development, and digital marketing partners.
• Analyze communications performance, identify trends, and support social media, community affairs, internal communications, and crisis communications programs.

Requirements

• Bachelor's degree in communications, marketing, or a related field.
• 5–10 years of professional experience in public relations, external communications, or corporate communications.
• Experience with press release writing, media relations, communications strategy, crisis communications, and corporate affairs.
• Familiarity with Cision, Business Wire, and other public relations tools.
• Strong analytical, writing, public speaking, organizational, interpersonal, and collaboration skills.
• Ability to work in the Marlborough, Massachusetts hybrid schedule and travel to club locations up to 30%.

Nice to have

• Experience in social media and influencer marketing.
• Experience working for a corporation or large retailer.
• Familiarity with AI tools, including ChatGPT.

Culture & Benefits

• Weekly pay and complimentary BJ's memberships.
• Paid vacation, personal, sick, holiday, bereavement, and jury duty leave.
• Medical, dental, vision, health savings account, and flexible spending account options.
• 401(k) retirement savings plan with company match.
• Employee stock purchase plan with a 15% discount.