Sr. Manager, Direct to Patient Marketing - Media & Partnerships

Location: Onsite in Fort Worth, Texas, United States

Company

hirify.global develops eye care products and solutions focused on helping people see brilliantly.

What you will do

• Lead media and partnership agency relationships as the primary business contact.
• Direct media planning, investment recommendations, performance reporting, and integrated paid media execution.
• Work with Brand Marketing, Content Marketing, Retail Marketing, Analytics, and Digital teams on integrated campaigns.
• Define measurement frameworks, KPIs, attribution approaches, and optimization plans with analytics teams and agencies.
• Use AI-enabled marketing tools and advanced analytics to improve targeting, measurement, performance, and operational efficiency.
• Develop, negotiate, execute, and evaluate consumer-facing partnerships with retailers, affinity organizations, influencers, publishers, complementary brands, and sports or entertainment properties.

Requirements

• Bachelor’s degree or equivalent directly related experience; alternative education and experience combinations are accepted.
• At least 7 years of relevant experience and 5 years of demonstrated leadership.
• Fluent English communication skills are required.
• Experience with direct-to-consumer, direct-to-patient, or patient marketing initiatives.
• Experience with integrated media planning across paid social, digital, programmatic, search, retail media, and emerging channels.
• Relocation and sponsorship assistance are not available.

Nice to have

• Experience in healthcare, medical devices, consumer health, vision care, or another regulated industry.
• Experience managing media, digital, performance marketing, or influencer agencies.
• Experience developing and measuring consumer partnerships and translating audience, cultural, consumer, and performance insights into recommendations.
• Experience leading complex initiatives through ambiguity and using AI-enabled marketing tools or advanced analytics.

Culture & Benefits

• Collaborative and diverse working environment.
• Health, life, retirement, and paid time off benefits.
• Travel requirements of approximately 15%.
• Work focused on innovative eye care products and solutions.