Senior Marketing Manager, Baby & Child Care

Location: Singapore UE Square; hybrid work model

Company

hirify.global develops and manages consumer care brands including Huggies®, Kotex®, Poise®, and Depend®.

What you will do

• Own the regional marketing strategy for the Baby & Child Care category.
• Define brand vision, segmentation, architecture, ideas, and positioning.
• Elevate brand storytelling and creative content to increase consumer engagement.
• Build a three-year innovation pipeline based on local consumer needs and brand architecture.
• Connect global marketing and growth organizations with local markets.
• Partner with local teams to translate brand fundamentals into communication and activation programs.

Requirements

• 10–12 years of experience in regional and country-level FMCG marketing.
• Experience in brand building, consumer insights, new product development, communications, and campaign development.
• Experience with global or regional innovation, including front-end innovation, new product development, and domain expansion.
• Experience leading digital acceleration programs and using digital analytics.
• Strong strategic thinking and the ability to influence broad multifunctional teams.
• Local candidates already authorized to work in Singapore; relocation support is not provided.

Nice to have

• Bachelor’s degree in marketing, business, advertising, communications, or a related discipline.
• Experience in China, Korea, Indonesia, or Australia.

Culture & Benefits

• Flexible work model combining remote work with intentional in-person collaboration.
• Performance culture focused on sustainability, inclusion, wellbeing, and career development.
• Regular employment with employee benefits.

Hiring process

• Submit an online application for review by the recruiting team.
• Recruiting will follow up with selected candidates.