7 дней назад
Marketing Campaign Manager (Biotechnology)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Campaign Manager (Biotechnology): Developing and managing insight-driven marketing campaigns for GenScript’s life-science brand with an accent on creative strategy, omnichannel content, and campaign performance analysis. Focus on building consistent brand storytelling, coordinating cross-functional resources, and optimizing large-scale online and offline campaign execution.
Location: Nanjing, Jiangsu, China
Company
Biotech Corporation is a biotechnology company providing life-science research, biologics manufacturing, synthetic products, and cell therapy services to customers worldwide.
What you will do
- Translate business needs and customer insights into targeted marketing campaigns with cross-functional teams.
- Develop creative strategies, audience definitions, campaign plans, omnichannel content, and evaluation methods.
- Oversee internal and external production of visuals, audiovisual content, email campaigns, social media content, and event materials.
- Build consistent LSG brand storytelling across campaigns and customer touchpoints.
- Monitor campaign progress, analyze effectiveness, prepare reports, and recommend optimizations.
- Lead team engagement, capability development, and performance assessment.
Requirements
- Bachelor’s degree or above; the field of study is not limited.
- At least 5 years of work experience, including more than 2 years in marketing campaign strategy and execution.
- Knowledge of marketing campaign planning, execution, analysis, digital marketing channels, and strategies.
- Strong market insight, analytical ability, strategic thinking, organization, coordination, and communication skills.
- Ability to manage multiple objectives and projects while meeting deadlines and coordinating with product managers, regional marketers, and EMKT channels.
- Fluent spoken English and excellent English reading and writing skills are required.
Nice to have
- Educational or professional experience in the biomedical or biotechnology industry.
- Experience planning and implementing large-scale online and offline activities.
Culture & Benefits
- Medical, dental, and vision insurance.
- 401(k) retirement plan with a company match that fully vests on the first day.
- Paid parental leave after three months of employment.
- Paid vacation, personal time, sick time, floating holidays, and company holidays.
- Flexible spending and health savings accounts, life and disability insurance, commuter benefits, well-being initiatives, and peer recognition programs.
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