Market Manager & Portfolio Marketer (APAC)

Location: Bangkok, Thailand. Candidates may also be located in South Korea, Malaysia, or Singapore. Legal authorization to work in the country of employment is required; visa sponsorship is not provided.

Company

hirify.global develops sustainable HVACR, refrigeration, controls, software, monitoring, and cold-chain technologies for residential, commercial, and industrial applications.

What you will do

• Analyze market trends, dynamics, customer needs, buyer personas, and decision-making journeys in food retail and food service.
• Develop market models, roadmaps, strategies, and solution development priorities for refrigeration and controls solutions.
• Create go-to-market strategies covering product positioning, target audiences, messaging, and market execution.
• Develop sales and marketing enablement tools for product and solution introductions.
• Gather Voice of Customer insights and translate them into actionable market and go-to-market priorities.
• Align cross-functional teams to improve customer engagement, funnel conversion, sales adoption, cross-sell, and upsell performance.

Requirements

• At least 10 years of combined experience in market strategy, marketing, or a related field within food retail and food service.
• Experience specializing in refrigeration and controls solutions.
• Proven leadership and communication skills, including cross-functional strategy execution.
• Advanced proficiency with market modeling, data visualization, Microsoft Word, Excel, and PowerPoint.
• Strong analytical, problem-solving, data-driven, and audience-centric marketing capabilities.
• Legal authorization to work in the country of employment is required; sponsorship is not provided.

Nice to have

• Bachelor’s degree in business administration, marketing, or a related field.
• Advanced knowledge of market segmentation, persona mapping, and buyer journey development.
• Experience with market roadmaps, go-to-market strategies, sales enablement tools, and Voice of Customer programs.
• Familiarity with ROI calculators, competitor cross-references, selection tools, Power BI, and Salesforce.

Culture & Benefits

• Purpose-driven work focused on sustainability, HVACR innovation, energy efficiency, and cold-chain solutions.
• Culture centered on passion, openness, collaboration, inclusion, and belonging.
• Development support from onboarding through senior leadership.
• Flexible benefits plans, paid parental leave, vacation leave, and holiday leave.
• Candidates in Thailand and South Korea are employed directly by hirify.global under local terms; candidates in Malaysia and Singapore are employed through Pebl, hirify.global’s EOR/PEO partner.