Manager, Marketing Effectiveness & Intelligence (ME&I)

Location: Detroit, Michigan, United States; hybrid schedule with office attendance an average of four days per week.

Salary: $75,000–$180,000 USD per year

Company

Global creative and marketing organization combining brand experience, customer experience, commerce, media intelligence, data solutions, and technology.

What you will do

• Define measurement frameworks, KPIs, reporting requirements, and analytics approaches for marketing, media, website, and customer experience initiatives.
• Lead the development and enhancement of dashboards, scorecards, recurring performance reports, and scalable reporting solutions.
• Analyze campaign, website, customer behavior, and media performance data to identify trends and optimization opportunities.
• Translate complex datasets into clear insights and recommendations for technical and non-technical clients and stakeholders.
• Support Test & Learn initiatives, data integrations, reporting automation, tagging standards, and measurement readiness.
• Coordinate client, media, analytics, technology, data engineering, and operations teams across multiple workstreams.

Requirements

• 5–8 years of experience in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.
• Bachelor’s degree in analytics, marketing, business, statistics, economics, mathematics, or a related field.
• Experience with marketing and media performance analysis, website analytics, customer behavior analytics, and dashboard development.
• Experience with data visualization platforms such as Power BI, Tableau, or Looker Studio.
• Experience with Adobe Analytics and/or Google Analytics, plus familiarity with CM360, DV360, ad serving technologies, and digital media measurement.
• Strong Excel, PowerPoint, communication, presentation, data governance, taxonomy management, and data quality skills.

Nice to have

• Experience with testing methodologies, A/B testing, or Test & Learn programs.
• Experience with Adobe Analytics is preferred.

Culture & Benefits

• Hybrid work model focused on in-person collaboration, creativity, and connection.
• Opportunity to partner with clients and senior stakeholders on high-visibility initiatives.
• Collaboration with strategy, media, analytics, technology, and data teams.
• Development of expertise in emerging analytics, measurement, and AI-enabled capabilities.
• Competitive benefits package.