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Program Manager - Marketing Enablement (MarTech)

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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TL;DR
Program Manager - Marketing Enablement (MarTech): Leading the delivery and adoption of marketing technology programs across CRM, campaign operations, and digital transformation with an accent on scalable platform solutions, stakeholder alignment, and data-driven decision-making. Focus on translating business strategy into delivery roadmaps, managing vendors and risks, redesigning processes, and driving testing, implementation, and user adoption.

Location: Hybrid schedule based in Atlanta, Georgia, USA, with standard business hours and flexibility to support business needs

Company

hirify.global is a wholesale market maker connecting buyers and sellers through physical markets, design centers, and digital channels for the wholesale home, gift, and lifestyle industries.

What you will do

  • Lead end-to-end delivery of marketing technology programs involving CRM and MarTech platforms such as HubSpot, Cvent, ClickUp, Sitecore, and Brandfolder.
  • Define program scope, goals, requirements, success measures, outcomes, milestones, dependencies, risks, resources, and accountabilities with business leaders.
  • Act as the liaison between Marketing, Brand and Communications stakeholders, technology partners, product owners, administrators, vendors, and subject matter experts.
  • Manage delivery timelines, budgets, risks, issues, change requests, testing, validation, release readiness, implementation, and business process redesign.
  • Develop documentation, coordinate training, and lead change-management and adoption efforts.
  • Track program performance, adoption indicators, and business outcomes; provide leadership updates and recommend improvements.

Requirements

  • Five or more years of experience leading enterprise technology initiatives, complex cross-functional programs, or large-scale digital transformation efforts.
  • Experience delivering marketing technology initiatives that improve campaign performance, customer engagement, and business growth.
  • Experience supporting marketing operations, demand generation, customer engagement, or digital marketing programs.
  • Working knowledge of Agile delivery practices, including epics, personas, user stories, prioritization, and iterative planning.
  • Experience managing program plans, vendors, budgets, dependencies, risks, testing, implementation, and organizational change.
  • Strong stakeholder engagement, business relationship management, program leadership, organization, analytical thinking, and problem-solving skills.
  • Excellent written, verbal, facilitation, and presentation skills, with the ability to communicate complex information clearly to varied audiences.
  • Bachelor’s degree in business, technology, project management, or a related field, or an equivalent combination of education and relevant experience.
  • Active Project Management Professional (PMP) certification is required.
  • Ability to translate strategy and business needs into actionable delivery roadmaps and navigate ambiguity, competing priorities, and complex stakeholder environments.
  • Familiarity with data integrations, customer segmentation, and marketing analytics platforms.

Nice to have

  • Experience with Microsoft Dynamics 365, HubSpot, Cvent, or A2Z.
  • Experience with Jira, Confluence, and related collaboration or project-management tools.

Culture & Benefits

  • Competitive compensation and benefits.
  • Collaborative and inclusive culture focused on connection, creativity, and continuous improvement.
  • Opportunities for professional growth and development.
  • Opportunity to contribute to the wholesale and design community.
  • Individual contributor position with no direct reports.

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