2 дня назад
Program Manager-Marketing Enablement
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Program Manager-Marketing Enablement (MarTech/CRM): Leading the delivery and adoption of marketing technology programs across CRM, campaign operations, and digital platforms with an accent on scalable solutions, stakeholder alignment, and data-driven decision-making. Focus on building integrated roadmaps, managing vendors and risks, redesigning processes, and driving platform adoption through testing, training, and change management.
Location: Hybrid schedule based in Atlanta, Georgia, USA, with standard business hours
Company
operates wholesale showroom campuses, design centers, physical markets, and a digital marketplace connecting retailers, designers, buyers, and sellers.
What you will do
- Lead end-to-end delivery of marketing technology programs involving CRM, HubSpot, Cvent, ClickUp, Sitecore, Brandfolder, and related MarTech tools.
- Define program scope, business requirements, success measures, roadmaps, milestones, dependencies, risks, and accountabilities.
- Translate business needs into delivery priorities and coordinate work across marketing, technology, product, administration, vendor, and subject-matter teams.
- Manage delivery timelines, budgets, vendors, testing, implementation, release readiness, risks, issues, and change requests.
- Lead process redesign, user documentation, training, change management, and adoption initiatives.
- Track adoption indicators and business outcomes, recommend improvements, and provide updates to leadership.
Requirements
- Five or more years of experience leading enterprise technology initiatives, complex cross-functional programs, or large-scale digital transformation efforts.
- Experience delivering marketing technology initiatives supporting campaign performance, customer engagement, marketing operations, demand generation, or digital marketing.
- Working knowledge of Agile delivery practices, including epics, personas, user stories, prioritization, and iterative planning.
- Experience managing program plans, vendors, budgets, dependencies, risks, testing, implementation, and organizational change.
- Strong stakeholder engagement, communication, facilitation, presentation, analytical, and problem-solving skills.
- Active Project Management Professional (PMP) certification is required. A bachelor’s degree in business, technology, project management, or a related field, or equivalent experience, is required.
Nice to have
- Experience with Microsoft Dynamics 365, HubSpot, Cvent, or A2Z.
- Familiarity with data integrations, customer segmentation, marketing analytics platforms, Jira, and Confluence.
Culture & Benefits
- Hybrid work schedule with flexibility to support business needs.
- Competitive compensation and benefits.
- Collaborative and inclusive culture focused on connection, creativity, and continuous improvement.
- Opportunities for professional growth and development.
- Individual contributor role with no direct reports.
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