Salesforce Marketing Cloud Product Owner (Salesforce Marketing Cloud)

Location: Winter Haven, Florida, United States of America; remote or hybrid work is available. Hybrid positions report to a physical company location as directed by the manager.

Salary: $116,153.00–$185,543.00 annually.

Company

hirify.global is a financial services organization focused on customer relationships, community banking, and forward-thinking solutions.

What you will do

• Own and maintain the Salesforce Marketing Cloud roadmap, aligning priorities with marketing strategy, customer engagement goals, and enterprise technology direction.
• Manage stakeholder intake, requirements gathering, prioritization, backlogs, and campaign operations planning.
• Coordinate campaign QA, approvals, deployment readiness, releases, Salesforce updates, vendor escalations, and post-launch reviews.
• Oversee platform health, performance, deliverability, data movement, operational risks, and escalated issue resolution.
• Partner with IT, CRM, data, analytics, privacy, compliance, vendors, and business stakeholders to deliver scalable marketing automation capabilities.
• Establish governance standards, documentation, operating procedures, training materials, and optimization initiatives for customer journeys, campaigns, segmentation, and personalization.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience.
• At least 5 years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles.
• Hands-on experience administering Salesforce Marketing Cloud, managing campaigns and journeys, building automations and segmentation, and governing the platform.
• Knowledge of business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes.
• Experience with stakeholder intake, prioritization, project planning, release coordination, documentation, cross-functional delivery, and process improvement.
• Understanding of data privacy, consent management, email compliance, deliverability, data quality, and regulated or data-sensitive environments.

Nice to have

• Salesforce Marketing Cloud Administrator, Email Specialist, or Consultant certification.
• Experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, or APIs.
• Familiarity with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Mobile Studio, Advertising, CloudPages, AMPscript, SQL, and HTML/CSS for email troubleshooting.
• Experience managing vendor relationships, platform roadmaps, QBRs, support escalations, maturity planning, governance models, QA standards, and operational playbooks.

Culture & Benefits

• Remote or hybrid work with a secure, distraction-free workspace and reliable cable or fiber internet connection required for remote positions.
• Hybrid work takes place in a typical office environment at a company location assigned by the manager.
• Work involves communication in person, by phone, and through electronic channels, along with frequent computer use and sustained attention to a monitor.
• Equal opportunity employment, including disabled and veteran candidates.