Manager, Organic and AI Strategy and Performance

Location: hirify.global Corporate Offices; onsite attendance required 5 days per week

Company

hirify.global is a large retail organization with a high-volume e-commerce ecosystem.

What you will do

• Lead the enterprise organic search footprint and define a multi-year strategy for traditional search, AI Search Visibility, and Answer Engine Optimization.
• Oversee operational, intelligence, and innovation workstreams, including testing pipelines, handoffs, and scalable content workflows.
• Guide content optimization across high-volume Product Matrix Pages and Product Detail Pages to improve visibility, engagement, and conversion.
• Lead the transition from keyword search to AI-driven answer engines, including AEO, GEO, agentic workflows, and LLM optimization.
• Partner with Digital Engineering/IT, Product Management, Marketing, Merchandising, search engines, agencies, and technology vendors.
• Build data-backed business cases and communicate search trends, algorithm changes, and performance metrics to Digital leadership.

Requirements

• 7+ years of progressive leadership experience in digital marketing, e-commerce, digital content performance, or search marketing within a large retail or high-volume transactional environment.
• Bachelor’s degree in Marketing, Digital Media, Business Administration, or Information Systems.
• Experience managing, developing, and inspiring multi-tiered teams.
• Ability to influence executives, engineering leads, product managers, and marketing teams without direct authority.
• Experience building data-driven business cases, managing channel budgets, and translating digital performance into business insights.
• Ability to work onsite at hirify.global Corporate Offices 5 days per week, at least 8 hours per day.

Nice to have

• Experience leading multidisciplinary digital teams in a major omnichannel retail environment.
• Understanding of digital search dynamics, content optimization engines, and AI search platforms such as ChatGPT, Google Gemini, and AI Overviews.
• Experience designing cross-departmental frameworks, SLAs, and governance models for digital execution.

Culture & Benefits

• Full-time role with regular attendance and collaboration across business units.
• Focus on continuous learning, psychological safety, and clear growth pathways.
• Fast-paced environment requiring prioritization, composure, and management of multiple initiatives.
• Reasonable accommodations may be available for individuals with disabilities.