3 дня назад
Senior Manager GEO Strategy & Operations, USBO (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager GEO Strategy & Operations, USBO (AI): Coordinating generative engine optimization strategy and activation across U.S. pharmaceutical brands with an accent on AI-powered search, digital discoverability, content, and cross-functional execution. Focus on translating GEO findings into marketing actions, managing platforms and agency partners, and driving adoption of enterprise governance and measurement.
Location: United States; conditions reference Washington, D.C., and Thousand Oaks, California.
Company
is a biotechnology company developing, manufacturing, and delivering medicines across oncology, inflammation, general medicine, and rare disease.
What you will do
- Translate enterprise Generative Engine Optimization strategy into priorities for U.S. brands and coordinate portfolio activity.
- Work in GEO platforms and agency-supported workflows to interpret findings and initiate actions across marketing, content, digital experiences, and communications.
- Lead recurring reviews with Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders.
- Manage platform, agency, and external partner deliverables, timelines, quality, knowledge transfer, and escalations.
- Monitor GEO reporting and performance with Decision Sciences and identify optimization opportunities.
- Apply enterprise GEO processes, governance, standards, and measurement while recommending operating-model improvements.
Requirements
- Doctorate plus 2 years, master's degree plus 4 years, bachelor's degree plus 6 years, associate degree plus 10 years, or high school diploma/GED plus 12 years of relevant experience.
- Experience in marketing, digital strategy, commercial operations, decision sciences, or a related field.
- Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
- Experience using digital, search, or marketing technology platforms and translating findings into business actions.
- Strong cross-functional leadership and influencing skills in a matrixed organization.
- The role is based in the United States; visa sponsorship is not guaranteed.
Nice to have
- U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation experience.
- Experience integrating digital or marketing capabilities into brand planning, content development, and launch workflows.
- Experience managing agencies, technology vendors, or strategic partners.
Culture & Benefits
- Collaborative, innovative, science-based work environment.
- Medical, dental, vision, life, disability, and flexible spending benefits.
- Retirement and savings plan with company contributions.
- Discretionary annual bonus and stock-based long-term incentives.
- Award-winning time-off plans and flexible work models where applicable.
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