Lead, Digital Customer Growth (SEO)

Location: Onsite, with office presence a minimum of 5 days per week, in Atlanta, Georgia; Bothell, Washington; Dallas, Texas; or El Segundo, California. No relocation is offered.

Salary: $128,400–$215,800 USD annual

Company

AT&T Business operates digital properties where prospective business customers discover, understand, and engage with telecommunications products and services.

What you will do

• Develop and execute SEO, AEO, and GEO strategies to increase qualified organic visibility, traffic, engagement, and business outcomes.
• Own search performance for assigned products, customer journeys, content areas, and business priorities.
• Research keywords, topics, audiences, competitors, search intent, and evolving search landscapes to identify growth opportunities.
• Analyze crawling, indexing, rendering, site architecture, internal linking, structured data, canonicalization, redirects, sitemaps, performance, and JavaScript-driven experiences.
• Translate search data and customer behavior into recommendations for content, product, UX, and digital experiences.
• Collaborate with developers, product managers, technology, analytics, content, UX, communications, and marketing teams to implement and measure improvements.

Requirements

• 5+ years of professional experience in SEO, organic search, digital marketing, or a closely related field.
• Strong knowledge of technical SEO, on-page SEO, content optimization, keyword research, search intent, and competitive analysis.
• Experience using enterprise SEO, analytics, webmaster, or search intelligence platforms.
• Strong analytical, written, and verbal communication skills, including the ability to explain technical concepts to non-technical audiences.
• Experience diagnosing SEO opportunities, developing actionable solutions, and collaborating with developers, product managers, content, UX, analytics, and marketing teams.
• Ability to manage multiple priorities and drive initiatives from analysis through implementation and measurement.

Nice to have

• Experience with large enterprises, complex websites, B2B organizations, telecommunications, technology companies, migrations, redesigns, or enterprise content management systems.
• Experience with Google Search Console, Bing Webmaster Tools, Adobe Analytics, Ahrefs, SEMrush, BrightEdge, Botify, Screaming Frog, or comparable tools.
• Working knowledge of HTML, CSS, JavaScript, structured data, modern web frameworks, and web development principles.
• Experience developing dashboards, measurement frameworks, forecasts, or business cases for organic search initiatives.
• Familiarity with generative AI, answer engines, large language models, AI-driven discovery, automation, and B2B lead generation.

Culture & Benefits

• Cross-functional environment with collaboration across marketing, product, technology, content, UX, analytics, and communications.
• Regular full-time schedule of 40 hours per week.
• Medical, dental, and vision coverage, plus a 401(k) plan.
• At least 23 vacation days annually, 9 company-designated holidays, paid parental leave, and paid caregiver leave.
• Tuition reimbursement, disability and life insurance, wellness programs, employee assistance programs, and employee discounts.