4 часа назад
Senior Manager – GEO Strategy & Operations, USBO (AI)
143 589 - 194 268$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager – GEO Strategy & Operations, USBO (AI) (Generative Engine Optimization and pharmaceutical marketing): Coordinating GEO strategy and activation across U.S. brands, platforms, agencies, and cross-functional teams with an accent on AI-powered search, digital discoverability, and marketing operations. Focus on translating GEO findings into marketing actions, interpreting performance reporting, and driving execution across brand planning, content, digital experiences, and launch workflows.
Location: United States — Remote
Salary: $143,589.65–$194,268.35 USD annually
Company
is a biotechnology company developing and delivering medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.
What you will do
- Translate enterprise Generative Engine Optimization strategy into priorities and coordinated activity across U.S. brands.
- Work in GEO platforms and agency-supported workflows to identify opportunities and convert findings into marketing, content, digital, and communications actions.
- Lead recurring reviews with Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders.
- Coordinate platform, agency, and external partner deliverables, timelines, quality, knowledge transfer, and escalations.
- Integrate GEO recommendations into brand plans, content development, digital experiences, channel activity, and launch readiness.
- Partner with Decision Sciences to interpret reporting, monitor performance, and optimize GEO activity across the portfolio.
Requirements
- Doctorate degree with 2 years of relevant experience, or master's degree with 4 years, or bachelor's degree with 6 years, or associate's degree with 10 years, or high school diploma/GED with 12 years of relevant experience.
- Relevant experience in marketing, digital strategy, commercial operations, decision sciences, or a related field.
- Understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
- Experience with digital, search, or marketing technology platforms and translating findings into business actions.
- Strong cross-functional leadership and influencing skills in a matrixed organization.
- Work authorization and sponsorship are not specified; sponsorship is not guaranteed.
Nice to have
- Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
- Experience integrating digital or marketing capabilities into U.S. brand planning and launch workflows.
- Experience managing agencies, technology vendors, or strategic partners.
Culture & Benefits
- Collaborative, innovative, and science-based work culture.
- Employee benefits including retirement contributions, medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.
- Discretionary annual bonus and stock-based long-term incentives.
- Award-winning time-off plans and flexible work models where applicable.
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