Senior Product Marketing Manager (PropTech)

Location: US Remote

Company

hirify.global develops flexible real estate software for property and community management, serving the PropTech market with B2B SaaS solutions.

What you will do

• Own product positioning, messaging, value propositions, and differentiated market narratives for a portfolio of B2B SaaS solutions.
• Develop and execute go-to-market strategies for products, features, integrations, enhancements, and market expansion initiatives.
• Lead product launches, coordinate cross-functional execution, define success metrics, and optimize future launch strategies.
• Create sales enablement materials including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral.
• Partner with Product Management, Sales, Customer Success, Demand Generation, Digital Marketing, and executive stakeholders to drive pipeline, adoption, and campaign performance.
• Represent MRI at customer events, webinars, conferences, and analyst briefings while mentoring junior product marketing colleagues.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6+ years of B2B technology or SaaS product marketing experience, including ownership of go-to-market strategy and business results.
• Experience with enterprise software, SaaS platforms, PropTech, FinTech, ERP, or other complex B2B technology solutions.
• Demonstrated success launching products, driving market adoption, and developing positioning, messaging, and sales enablement strategies.
• Experience partnering with Product Management, Sales, Customer Success, and executive stakeholders in a matrixed organization.
• Strong analytical, strategic, written, verbal, presentation, and storytelling skills, with an understanding of enterprise buying cycles and SaaS business models.

Nice to have

• Experience with CRM, marketing automation, product analytics, and sales enablement tools.
• MBA or another advanced degree.
• Experience supporting global product portfolios and cross-regional go-to-market initiatives.

Culture & Benefits

• People-first culture focused on belonging, diversity, equity, and inclusion.
• Opportunity to work on real estate software that supports thriving communities.
• Fast-paced, growth-oriented SaaS environment with opportunities to influence product and market strategy.
• Some travel may be required for customer events, webinars, conferences, and analyst briefings.