Market Development Lead (CPG)

Location: New Haven, Connecticut, USA. The role requires local and overnight travel, regular driving to stores, warehouses, and hubs, flexible hours based on business needs, and relocation if required.

Salary: $67,000–$92,200 annual base salary.

Company

Campbell’s is a consumer packaged goods company with a portfolio of established food and snack brands, including Campbell’s, Goldfish, Kettle Brand, Pepperidge Farm, Prego, Rao’s Homemade, and V8.

What you will do

• Build collaborative relationships with independent distributor partners, store leadership, and retail decision-makers.
• Develop weekly, period, and quarterly sales plans and grow market share across the assigned market.
• Identify sales opportunities, shopper and competitive trends, distribution gaps, and opportunities for incremental placements and displays.
• Coordinate distribution, merchandising, promotions, retailer events, inventory, logistics, call coverage, launches, planogram compliance, store resets, and inventories.
• Use business data and retail insights to communicate performance trends, identify growth opportunities, and support distributor planning.
• Resolve retailer concerns, service issues, disputes, and route disruptions in partnership with internal teams and distributors.

Requirements

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint, as well as relevant internal sales systems.
• Ability to travel locally and overnight, work flexible hours, and drive regularly to stores, warehouses, and hubs in the New Haven market.
• Ability to stand, walk, sit, bend, and occasionally lift up to 50 pounds.

Nice to have

• Bachelor of Arts degree.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment eligibility from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site daycare, and company store at the world headquarters.
• Employee donation and volunteer matching through the Campbell’s Cares program, plus Employee Resource Groups.