Director of E-commerce Marketing

Location: Cedar Park, TX; onsite, hybrid, or remote depending on the selected candidate

Company

hirify.global is a marketing and distribution company specializing in professional-grade personal protective equipment and survival gear.

What you will do

• Develop and own an integrated ecommerce marketing strategy across paid, owned, and earned channels.
• Translate growth goals into marketing plans, budgets, KPIs, and profitable spending decisions.
• Lead and mentor acquisition and retention specialists, agencies, and external partners.
• Manage and optimize Google Ads, Meta Ads, email, SMS, affiliate, influencer, SEO, TikTok, YouTube, and CTV programs.
• Build performance dashboards using GA4, Shopify, Looker Studio, and related tools.
• Coordinate creative assets, product launches, promotions, landing pages, and integrated campaigns.

Requirements

• 7 or more years of hands-on marketing experience managing paid and owned channels.
• Proven success with Google Ads, Meta Ads, email and SMS, affiliate marketing, and SEO.
• Advanced experience with Shopify, GA4, Amazon Seller Central, and advertising platforms.
• Strong communication and leadership skills with the ability to balance strategy and execution.
• Experience in a startup or high-growth direct-to-consumer environment is preferred.

Nice to have

• Experience in CBRN-related industries.
• Prior military or law enforcement experience.
• Familiarity with the Entrepreneurial Operating System.
• Willingness to travel up to 10 percent.

Culture & Benefits

• Collaborative, goal-oriented environment focused on meaningful work and limited unnecessary meetings.
• Health, dental, and vision insurance, with 75 percent of individual coverage paid by the company.
• Optional life, hospital, critical illness, and accident insurance.
• Generous paid time off, sick leave, and seven paid holidays.
• Cedar Park office employees have access to a gym, sauna, ice plunge, soundproof pods, game room, and other onsite amenities.

Hiring process

• Complete the Culture Index as part of the application process.