Media, Programmatic & Social Media Manager (iGaming)

Location: Milano, Roma, or Porcari (LU), Italy; headquartered in Milano

Salary: €53,300–€69,400 gross per year, under the Commercio e Terziario collective agreement at Quadro level.

Company

hirify.global is an online sports betting and iGaming group operating in the Southern Europe & Africa region through brands including Sisal, Snai, and PokerStars.

What you will do

• Define omnichannel media strategy, budget allocation, and channel mix across digital, programmatic, paid social, and traditional media.
• Lead the social media roadmap, including content strategy, community management, and paid amplification.
• Manage the programmatic and performance ecosystem, including DSP selection, audience targeting, and real-time bidding optimization.
• Coordinate with Creative, Brand, Data, and E-commerce teams on product launches and business priorities.
• Manage media, creative, and technology agency relationships and ensure timely, high-quality delivery.
• Set KPIs, build performance dashboards, optimize investments, and present actionable insights to senior leadership.

Requirements

• At least 5 years of experience in media planning, programmatic buying, and social media management.
• Experience building and executing complex multi-channel media strategies independently.
• Technical knowledge of DMPs, DSPs, Google Marketing Platform, Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
• Advanced analytical skills, including Google Analytics and attribution models.
• Strong communication, influencing, problem-solving, and stakeholder presentation skills.
• Fluency in Italian and English, both written and spoken; degree in Marketing, Data Analytics, Communication, or a related field.

Culture & Benefits

• Learning, growth, and cross-country collaboration opportunities.
• Meal allowance and supplemental health insurance.
• Inclusive culture with Diversity & Inclusion initiatives.
• Well-being support including meditation courses, online medical services, and counselling.
• Training platforms, workshops, conferences, and four hours per month dedicated to learning.
• Additional parental leave support and paid volunteering opportunities.