VP, Brand Performance & Consumer Insights Global Premium, Midscale & Economy Brands (F/M/X) (Hospitality)

Location: Issy-les-Moulineaux, France; hybrid work is possible several days per week from France.

Company

hirify.global is a global hospitality group operating more than 5,500 hotels in over 110 countries, with its global functions based in Issy-les-Moulineaux.

What you will do

• Own brand performance management across the global premium, midscale, and economy portfolio.
• Integrate financial, commercial, operational, pricing, customer, and consumer data into executive insights, scenarios, and recommendations.
• Lead the consumer insights agenda, including brand equity, segmentation, audience strategy, testing, trends, guest feedback, and quantitative and qualitative research.
• Build common KPI frameworks, dashboards, data models, reporting tools, planning cycles, and performance governance standards across brands.
• Orchestrate strategic marketing plans, quarterly business reviews, multi-year brand plans, and portfolio-level budgeting and prioritization.
• Lead transversal initiatives and develop a small, high-impact Brand Performance & Consumer Insights team.

Requirements

• Senior leadership experience in brand management, marketing strategy, consumer insights, performance management, or a related discipline within a complex, multi-brand environment.
• Deep expertise in brand performance, consumer insights, audience strategy, marketing effectiveness, brand positioning, portfolio management, and brand equity.
• Strong analytical ability, including synthesis of complex consumer, commercial, and financial data into executive recommendations.
• Experience influencing across functions and regions without direct authority, with strong executive presence and senior stakeholder credibility.
• Global mindset and experience working across regions and cultures.
• Perfect English is mandatory.

Culture & Benefits

• Flexible working options from home, hirify.global offices, hotels, or coworking spaces through Worklib.
• Work-life balance support, talent management, continuous improvement, and individual and collective training paths.
• Preferential rates and offers through the ALL - Heartist® program, plus a paid volunteering day.
• French employee benefits including a Social and Economic Committee, sustainable mobility support, public transport coverage, meal vouchers, and health insurance funded 50% by hirify.global.
• Collaborative workspaces, restaurants, game areas, and wellbeing and sports facilities.

Hiring process

• Initial discussion with the recruitment team.
• One or more interviews with managers and team members; a test, case study, or personality questionnaire may be included.
• Final interview with Human Resources followed by personalized feedback.