Organic Social Media Manager (Healthcare)

Location: Remote in the United States or Canada

Company

hirify.global is a vertically integrated telemedicine company providing hormone replacement therapy for women experiencing menopause, with in-house technology, compounding pharmacies, and physicians.

What you will do

• Own the organic posting strategy, publishing cadence, content calendar, sequencing, and platform-specific execution across primary and secondary social channels.
• Plan and publish content for hirify.global’s main accounts and distinct brand persona accounts, maintaining separate voices, audiences, and cadences.
• Develop concepts and detailed ClickUp production briefs covering hooks, scripts, talking points, formats, references, quality standards, and intended outcomes.
• Adapt approved creator, paid-media, ambassador, editorial, and other content for organic social while keeping hooks, captions, and pacing native to each platform.
• Engage proactively with creators, practitioners, menopause advocates, adjacent brands, and relevant audience conversations to build reach and relationships.
• Report on performance against KPIs, explain the factors driving results, recommend tests, and escalate anomalous performance.

Requirements

• 3–5 years of experience managing organic social media for a brand or agency, with a presentable portfolio and clear rationale behind the work.
• Strong creative briefing skills, including the ability to define concepts, hooks, scripts, format specifications, references, and production requirements.
• Strong editorial judgment for short-form video, copywriting ability, and practical fluency with AI writing tools.
• Thorough knowledge of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and performance trends.
• Experience managing daily short-form content on Instagram, TikTok, and Facebook, with consistent publishing on YouTube Shorts, X, and Pinterest.
• Strong analytical skills, publishing reliability, and the ability to write in multiple distinct brand and persona voices.

Nice to have

• Experience in healthcare, telehealth, supplements, or wellness.
• Experience growing accounts through outbound engagement and creator relationships.
• Familiarity with menopause, perimenopause, or women’s midlife health.
• Empathy for women in their 40s and 50s and sound judgment when adapting trends for this audience.

Culture & Benefits

• Remote-first work arrangement.
• Unlimited paid time off and paid non-working holidays based on the country of residence.
• Medical, dental, and vision insurance for US W-2 employees.
• Referral bonuses and financial support for online courses.
• Diverse global team with virtual gatherings and employee engagement activities.