Director – Marketing – APAC (Asia Pacific)

Location: Bangkok, Thailand. Local and international travel required, approximately 25%, with a valid passport and no restrictions to global travel.

Company

hirify.global is a global quick-service restaurant brand operated by International hirify.global, Inc., a Berkshire Hathaway subsidiary with more than 7,800 restaurants in over 20 countries.

What you will do

• Develop and execute strategic marketing plans and annual calendars for assigned APAC countries.
• Advise franchisees, agencies, and internal stakeholders on brand strategy, local store marketing, digital and social media programs, and trade-zone execution.
• Lead consumer and product research, market analysis, competitive monitoring, and identification of growth opportunities.
• Drive product innovation, product launch planning, launch kits, and the connection between product strategy and brand positioning.
• Direct advertising agencies, oversee media plans and creative development, and ensure brand, performance, and budget compliance.
• Present financial and marketing performance analysis, including comparable sales, category trends, and media-driven results.

Requirements

• Bachelor’s degree in Marketing or a related field, MBA preferred, or equivalent experience.
• At least 8 years of marketing experience in consumer-focused organizations, including consumer research, product development, and advertising or promotional campaigns.
• Experience with franchisor organizations, preferably quick-service restaurant brands, and with digital and social media marketing.
• Experience managing marketing staff, agencies, cross-functional projects, and product innovation from inception through launch.
• Strong strategic, analytical, communication, prioritization, relationship-building, and influencing skills.
• Fluent written and verbal English required. Thai language proficiency is preferred.

Nice to have

• MBA qualification.
• Thai language proficiency.
• Experience in quick-service restaurant franchising.

Culture & Benefits

• Full-time, regular employment.
• Collaboration with franchisees, advertising agencies, research companies, vendors, and international teams.
• Work involving regional APAC markets and both local and international travel.
• Inclusive workplace focused on belonging, qualifications, and merit.