Director - Integrated Marketing Communications - Buffalo Wild Wings

Location: Atlanta Support Center, United States

Company

hirify.global is a multi-brand restaurant company operating more than 33,300 restaurants across brands including Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC.

What you will do

• Lead 360 marketing plans and paid advertising activations aligned with brand and business goals.
• Oversee creative development, production, and budget management for TV, online video, digital, and social assets.
• Partner with media strategy and planning teams on media plans and ongoing creative and media optimization.
• Manage the agency of record relationship, including briefs, feedback, business context, and SOW alignment.
• Lead the development and implementation of unifying brand and campaign ideas, tone of voice, and holistic style guidelines.
• Manage and develop Managers and Associate Managers while driving team effectiveness and career advancement.

Requirements

• Four-year degree in Marketing, Advertising, or a related field.
• 10+ years of experience developing 360 marketing plans.
• Financial acumen related to marketing budget allocation and annual operating plans.
• Experience leading agency relationships, advertising creative development, and media plans.
• Strong communication, creative problem-solving, strategic thinking, and organizational skills.
• Ability to develop and mentor others in a fast-paced, collaborative environment.

Nice to have

• Restaurant industry experience.

Culture & Benefits

• Entrepreneurial, high-energy, and fast-paced working environment.
• Collaborative, direct, open-minded, and supportive culture.
• Encouragement to learn, stretch, and develop new ideas.
• Travel of approximately 20% as needed.