2 дня назад
Senior Marketing Manager Nordics (E-commerce)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Marketing Manager Nordics (E-commerce): Developing and executing local marketing plans and campaigns for Zalando across the Nordic region, with a focus on Finland, across paid, owned, and earned media with an accent on brand growth, local relevance, and campaign effectiveness. Focus on orchestrating cross-channel initiatives, managing ambassadors and agencies, allocating marketing budgets, and translating consumer and competitive insights into market decisions.
Location: Berlin, Germany; relocation to Berlin is necessary. Hybrid working model with up to 60% remote work per week.
Company
is a pan-European fashion and lifestyle e-commerce ecosystem.
What you will do
- Develop and execute local marketing activities across paid, owned, and earned media to grow brand awareness and equity.
- Implement marketing initiatives across the Nordic region, with a focus on Finland and support for Norway, Sweden, and Denmark.
- Localize and amplify global brand moments, events, partnerships, sponsorships, and marketing stunts.
- Coordinate media, creative, influencer, and language-service agencies to deliver effective campaigns.
- Manage local ambassador programs and create authentic content for key categories and propositions.
- Manage the local marketing budget, evaluate effectiveness, and align performance with cross-functional teams.
Requirements
- 5+ years of professional marketing experience, preferably in fashion e-commerce.
- Proven experience planning and executing successful marketing campaigns and supporting business growth.
- Fluent English and a Nordic language; native-level Finnish is preferred.
- Strong knowledge of Scandinavian markets and the ability to adapt strategies to local preferences and cultures.
- Experience with brand marketing and full-funnel media planning across paid, owned, and earned channels.
- Strong stakeholder, negotiation, communication, organization, and project leadership skills.
Culture & Benefits
- Hybrid working with up to 60% remote work per week.
- Work from abroad for up to 30 working days per year.
- Relocation assistance is available subject to prior agreement.
- Employee shares program and product discounts.
- 27 days of vacation per year for SE employees.
- Paid volunteering days, family services, health and wellbeing options, and mental health support.
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