Associate Director, Product Management – Martech Platform

Location: Hybrid role based in Boston, Massachusetts, with office attendance required on Tuesday, Wednesday, and Thursday.

Annual base salary: $207,675–$234,975, excluding potential equity, bonuses, commissions, and benefits.

Company

hirify.global is a large e-commerce company and major digital advertiser investing more than $1B annually across search, social, display, CTV, audio, influencer, and emerging channels.

What you will do

• Set the 12–18 month product strategy and portfolio roadmap for the next-generation MarTech platform.
• Lead marketing measurement and attribution capabilities, including MMM, MTA, lift testing, clean rooms, and customer-level incrementality.
• Build scalable data products, ML-driven decisioning systems, experimentation platforms, and campaign optimization workflows.
• Partner with Marketing, Applied/ML Science, Data Engineering, Storefront, Finance, and external advertising platforms.
• Apply GenAI and advanced ML to campaign creation, experiment design, bidding, decisioning, optimization, and guardrails.
• Directly lead and develop Product Managers while influencing senior leaders across the organization.

Requirements

• 10+ years of Product Management experience leading complex data, ML, or analytics platforms.
• Experience owning a product portfolio or multi-year problem space with measurable revenue, profit, or marketing-efficiency impact.
• Deep knowledge of marketing measurement and attribution, bidding and optimization, experimentation platforms, and large-scale data products.
• Strong quantitative intuition and ability to work with ML and Statistics partners on experimental results and model outputs.
• Experience leading Product Managers and cross-functional execution across Engineering, Science, Analytics, Marketing, and Finance.
• Excellent written and verbal communication skills, including presenting data-rich recommendations to VP+ audiences.

Nice to have

• Experience in ad tech, MarTech, or performance marketing at scale.
• Prior ownership of measurement, attribution, experimentation, or bidding products.
• Experience with search, social, influencer, CTV channel management, and optimization.

Culture & Benefits

• Hybrid work environment anchored in the Boston office.
• Comprehensive medical, financial, and additional employee benefits.
• Potential equity, bonuses, commissions, and other compensation depending on the position offered.
• Equal opportunity workplace with reasonable accommodation support for qualified individuals with disabilities.
• Opportunity to work with leading advertising platforms including Google, Meta, and Pinterest.