Integrated Marketing Manager

Location: Boston, Massachusetts; hybrid position with an expectation to be in Boston approximately once per month

Company

hirify.global operates a global marketplace that connects architecture and design professionals with materials from leading brands.

What you will do

• Lead integrated marketing strategy and planning for new growth initiatives and audience expansion.
• Develop audience and messaging insights through research, testing, and campaign performance analysis.
• Create creative and campaign briefs in partnership with Creative and Content teams.
• Build creative, content, and messaging testing roadmaps to improve audience engagement.
• Coordinate cohesive cross-channel plans with Performance Marketing, Lifecycle, MarTech, Sales, and other teams.
• Evaluate publications, partnerships, events, and other opportunities to reach priority audiences.

Requirements

• 5+ years of experience in integrated marketing, brand marketing, growth marketing, or a related field.
• Experience developing and executing integrated marketing strategies across multiple channels.
• Ability to translate business objectives and audience insights into creative briefs and actionable marketing plans.
• Strong creative judgment, analytical instincts, communication, collaboration, and project management skills.
• Experience developing messaging, creative, and content testing strategies.
• Ability to work in a fast-paced, evolving environment with ownership, adaptability, and proactive problem solving.

Culture & Benefits

• Growth-oriented environment with small empowered teams, smart automation, and rapid execution.
• Flexible paid time off, sick days, and paid national holidays.
• Medical, dental, vision, short-term and long-term disability coverage, plus an employee assistance program.
• 401(k) eligibility after 90 days of employment.
• Career growth opportunities and support for creative initiative.
• Hybrid work model with flexibility determined by department leaders.