Regional Sales Manager (Hospitality & Linen Management Solutions EMEA)

Location: Barcelona, Spain / EMEA; listed locations also include La Ciotat, France, and Solbiate Olona, Italy. Travel required: 31–60%. International relocation and remote work outside the hiring country are not considered.

Company

hirify.global is a high-tech software and hardware company developing trusted identity, RFID, NFC, BLE, and cloud technologies for IoT applications as part of the ASSA ABLOY Group.

What you will do

• Own direct sales growth across the assigned EMEA territory, focusing on luxury and full-service hotels, resorts, hotel management companies, and ownership groups.
• Build and convert qualified pipelines through outbound prospecting, hospitality relationships, referrals, installed-base opportunities, and inbound demand.
• Sell hirify.global Acuity and Invotion Linen Management solutions, as well as RFID textile tags, based on customer operational needs.
• Lead discovery with hotel operations, finance, procurement, IT, and ownership stakeholders to define requirements and measurable business outcomes.
• Develop ROI cases, proposals, demonstrations, site assessments, and pilots focused on labor efficiency, inventory visibility, loss reduction, and guest service.
• Coordinate solution design, technical validation, pricing, contracting, implementation handoff, Salesforce pipeline management, forecasting, and hospitality events.

Requirements

• At least five years of successful B2B sales experience in hospitality technology, hotel operations solutions, commercial laundry, linen services, or a related field.
• Established relationships in the EMEA hotel market and experience selling across multiple countries and cultures.
• Experience managing long-cycle, multi-stakeholder opportunities involving software, hardware, services, and operational change.
• Strong consultative solution-selling skills, including discovery, value quantification, business-case development, negotiation, and closing.
• Knowledge of hotel operations, linen or laundry workflows, RFID, or inventory management is highly advantageous.
• Proficiency with Salesforce or comparable CRM tools, Microsoft 365, virtual presentation tools, and prospecting platforms; a bachelor’s degree or equivalent experience is expected.

Nice to have

• Commercial laundry or linen-supplier relationships.
• Experience developing partner-led hospitality opportunities.
• Knowledge of RFID-enabled textile-service workflows.

Culture & Benefits

• Competitive salary, rewards package, benefits, and annual leave.
• Flexible work environment within a global organization.
• Career development opportunities, training, and learning resources.
• Inclusive culture focused on empowerment, innovation, integrity, and work-life balance.
• Immigration sponsorship is not available; applicants must already be legally authorized to reside and work in the hiring country.