3 дня назад
Ad Campaign Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Ad Campaign Manager (Paid Media/B2B Marketing): Planning and executing integrated paid media programs across digital, search, social, programmatic, trade, out-of-home, and local market channels with an accent on campaign measurement, budget management, and enterprise audience targeting. Focus on building performance dashboards, optimizing multi-channel campaigns, managing agencies and vendors, and supporting recruitment and community-focused marketing.
Location: DFW01_02, United States
Company
develops and operates critical data center infrastructure supporting customers, talent, and host communities.
What you will do
- Build and manage an integrated paid media calendar across digital, search, social, programmatic, trade, out-of-home, and local market channels.
- Own campaign execution from briefing and audience definition through creative trafficking, flighting, budget pacing, optimization, and reporting.
- Manage media agencies and vendors, including scopes of work, insertion orders, negotiations, and quality control.
- Develop measurement frameworks, define KPIs, build dashboards, and report performance and spend efficiency to Brand Strategy leadership.
- Partner with Creative, Sales, People & Culture, Communications, Community Engagement, and Finance on campaign delivery, recruitment marketing, budgets, and invoicing.
- Maintain campaign playbooks, briefing templates, and trafficking workflows while ensuring compliance with brand, legal, advertising, and data privacy standards.
Requirements
- 5 to 8+ years of experience managing paid media or integrated advertising campaigns.
- Experience managing meaningful media budgets and improving measurable campaign performance.
- Hands-on proficiency with paid search, paid social, programmatic, analytics platforms, and marketing automation or CRM reporting.
- Experience managing agencies and vendors, including briefing, negotiation, and performance accountability.
- Strong analytical and project management skills, including measurement frameworks and leadership recommendations.
- Experience with B2B campaigns for technical or enterprise buying committees and a bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
Nice to have
- Experience in data centers, energy, real estate, or large-scale infrastructure.
- Experience running local or market-level campaigns.
Culture & Benefits
- Medical, dental, and vision insurance.
- HSA with employer contribution and health and dependent-care FSA options.
- 401(k) plan with company match.
- Paid time off, holiday pay, short- and long-term disability, and life insurance.
- Employee assistance program, Wellhub gym membership, wellness initiatives, and professional development opportunities.
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