Senior Paid Media Manager (Digital Marketing)

Location: Field/Remote; work from a home office with occasional travel to hirify.global headquarters approximately 4–6 times per year

Salary: $99,919–$135,000 annual salary, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global International is a global lodging franchisor with 7,500 hotels across more than 45 countries and territories.

What you will do

• Lead full-funnel paid media strategies across search, metasearch, social, display, video, connected TV, programmatic, audio, and digital out-of-home.
• Develop integrated media plans, investment recommendations, forecasts, and budget allocation strategies.
• Monitor campaign performance and translate analytics into recommendations that improve return on investment and business outcomes.
• Lead testing, experimentation, attribution, incrementality measurement, and continuous optimization initiatives.
• Partner with Brand, Analytics, Creative, Finance, internal stakeholders, agencies, publishers, and technology partners.
• Provide media thought leadership and manage agency relationships for execution quality and accountability.

Requirements

• 8+ years of experience in paid media, performance marketing, or related digital marketing disciplines.
• Hands-on experience with paid search, paid social, programmatic display and video, metasearch, audio, and DOOH.
• Experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk, Google Marketing Platform, and Adobe Analytics.
• Knowledge of attribution modeling, media measurement frameworks, and incrementality testing methodologies.
• Strong analytical, communication, presentation, organizational, and stakeholder-influence skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent education and experience.

Nice to have

• Experience in agency and/or in-house marketing environments.
• Advanced degree.
• Relevant digital marketing certifications.

Culture & Benefits

• Remote work from a home office with virtual collaboration through Zoom.
• Medical, dental, and vision coverage.
• Paid time off and leave for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Retirement and health savings benefits.
• Employee recognition programs and discounts at hirify.global worldwide.
• Visa sponsorship is not available now or in the future.