Data Analytics and Optimization Specialist

Location: Remote

Company

hirify.global uses data to support strategic decisions, improve user experience, optimize digital performance, and increase conversions.

What you will do

• Analyze marketing, website, and product performance using GA4, GTM, SQL, and product analytics tools.
• Monitor and optimize marketing and product KPIs, customer journeys, conversion funnels, and user behavior.
• Design, build, and maintain dashboards and reports in Looker Studio, Power BI, or Tableau.
• Lead A/B testing and Conversion Rate Optimization initiatives and evaluate results.
• Implement, validate, troubleshoot, and maintain event-tracking and conversion-tracking frameworks.
• Partner with Marketing, Product, Engineering, and leadership teams to turn data into measurable business recommendations.

Requirements

• 6–8+ years of experience in digital, marketing, product, or web analytics.
• Strong expertise in GA4 and Google Tag Manager, including event and conversion tracking.
• Proficiency in SQL, Microsoft Excel, and at least one visualization tool: Looker Studio, Power BI, or Tableau.
• Hands-on experience with A/B testing, Conversion Rate Optimization, customer journey analysis, and funnel optimization.
• Experience ensuring analytics framework reliability and data quality through validation, troubleshooting, and reconciliation.
• Bachelor’s degree in Analytics, Computer Science, Marketing, Business, or a related field, plus strong analytical, problem-solving, and communication skills.

Nice to have

• Experience with Heap, Amplitude, Mixpanel, or other product analytics platforms.
• Experience analyzing backend and product event data or customer lifecycle metrics.
• Experience with BigQuery, Snowflake, or Redshift.
• Knowledge of cohort analysis, retention analysis, marketing attribution models, digital marketing platforms, CRM, or marketing automation tools.
• Google Analytics or other relevant analytics certifications.

Culture & Benefits

• Full-time remote position.
• Fast-paced, innovation-driven work environment.
• Collaboration with Marketing, Product, Technology, Engineering, and leadership teams.
• Direct and measurable impact on business growth and user experience.