обновлено 9 дней назад
MarTech / Marketing Analyst
2 100 - 3 600€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
MarTech / Marketing Analyst (GA4/GTM): Optimizing marketing analytics, tracking, reporting, and data-driven campaign performance across digital channels with an accent on GA4 configuration, Consent Mode implementation, attribution, and cross-platform data validation. Focus on auditing tracking architectures, analyzing GA4 data with SQL, building BI dashboards, and translating campaign data into actionable marketing recommendations.
Location: Worldwide
Salary: EUR 2100–3600 per month gross; final compensation depends on experience, location, and professional growth.
Company
is a pre-IPO software development company providing full-cycle digital solutions to enterprises and mid-sized businesses worldwide.
What you will do
- Set up, maintain, troubleshoot, and audit web and server-side tracking through Google Tag Manager.
- Configure GA4 events, conversions, audiences, e-commerce tracking, and Consent Mode v2 implementations.
- Define dataLayer requirements for developers and validate data across GA4, advertising platforms, CRM, and internal systems.
- Analyze GA4 data in BigQuery using SQL and build dashboards and reports in Tableau, Looker Studio, Power BI, or similar tools.
- Analyze marketing performance, attribution, conversion tracking, trends, and channel opportunities.
- Support PPC and marketing teams with campaign measurement and actionable data-driven recommendations.
Requirements
- 3+ years of hands-on experience with GTM, including web and server-side tracking, GA4, and Google Search Console.
- Experience preparing technical specifications for developers, including dataLayer schemas.
- Experience implementing and troubleshooting e-commerce tracking, UTM tracking, attribution, traffic sources, and conversion tracking.
- Experience conducting analytics and tracking audits and identifying missing, duplicate, or inconsistent data.
- Basic SQL knowledge and experience with Tableau, Looker Studio, Power BI, or similar BI tools.
- English at Intermediate+ level or above; hands-on experience with Consent Mode v2 and a CMP is required.
Nice to have
- Experience with BigQuery, Firebase, AppsFlyer, Adjust, or another mobile measurement platform.
- Experience with Meta Conversion API, CRM/CDP data, marketing APIs, and basic Python.
Culture & Benefits
- Mentoring, onboarding, performance reviews, and structured development opportunities.
- Access to educational platforms, seminars, established knowledge resources, and internal expertise.
- Opportunities for both specialist and management career growth.
- Stable compensation and an extensive benefits package.
- Work with international clients across multiple industries and regions.
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