Digital Marketing Strategist [LATAM]

Location: LATAM; fully remote

Company

hirify.global provides AI-powered trust infrastructure for identity and business verification, fraud prevention, transaction monitoring, and risk workflows.

What you will do

• Build, own, and execute the B2B digital marketing and demand generation strategy across Brazil, Mexico, Argentina, and Colombia.
• Plan, manage, and optimize paid acquisition campaigns across LinkedIn, Google Ads, Meta, and relevant local LATAM channels.
• Generate qualified leads and completed product demos through acquisition and demand-generation programs.
• Test regional platforms and tactics, converting insights into scalable acquisition hypotheses.
• Collaborate with Field Marketing, Sales, and Product Marketing to align digital strategy with business priorities.

Requirements

• At least 3 years of hands-on experience in B2B performance marketing and digital acquisition with longer sales cycles.
• Recent experience managing paid channels or directly steering performance agencies.
• Experience planning campaigns, allocating channel budgets, and using funnel analytics to optimize cost per demo.
• Strong understanding of the LATAM B2B landscape and regional market nuances.
• Fluent Spanish and English, with strong communication and cross-functional collaboration skills.

Nice to have

• Background in FinTech, RegTech, cybersecurity, compliance, or complex SaaS environments.
• Experience with Account-Based Marketing strategies and frameworks.

Culture & Benefits

• Remote-first, trust-based culture with no mandatory office days or attendance tracking.
• Flexible working hours coordinated with the team.
• Birthday holiday, personal days, sick days, and additional Christmas and New Year time off.
• Learning opportunities and coverage for role-specific events.
• Fully covered team offsites several times a year, plus required work tools and hardware.
• Global collaboration across continents, time zones, cultures, and languages.

Hiring process

• TA screening, followed by a hiring manager interview.
• Assignment and final interview.