YouTube Channel Manager (Paid Advertising)

Location: Draper, Utah, United States (Hybrid)

Company

SeekWell is the parent company of hirify.global, Luna, and The Framery, developing vision-care products and businesses and owned by KKR.

What you will do

• Develop and execute a YouTube-first advertising strategy supporting brand and performance marketing goals.
• Manage in-stream ads, bumper ads, YouTube Shorts, and other video placements through Google Ads.
• Build audience targeting and segmentation using custom segments, affinity audiences, remarketing, and first-party data.
• Partner with Creative teams on platform-specific video assets and apply YouTube creative best practices.
• Analyze YouTube Analytics, Google Ads, and third-party data covering view-through rate, watch time, click-through rate, cost per view, and conversions.
• Support paid social campaigns across Meta and TikTok, including testing, optimization, reporting, and cross-channel creative strategy.

Requirements

• Proven experience managing YouTube advertising campaigns and delivering measurable business results.
• Experience with paid social platforms such as Meta and/or TikTok, including execution, optimization, creative evaluation, and reporting.
• Strong knowledge of YouTube ad formats, targeting, bidding, measurement, and optimization.
• Experience developing video-first strategies and testing creative concepts, formats, messaging, audiences, and campaign structures.
• Strong analytical, communication, collaboration, and project-management skills.
• Bachelor’s degree or equivalent experience in marketing, business, or a related field is preferred but not required.

Culture & Benefits

• Hybrid work arrangement in Draper, Utah.
• Free eye exams for the entire family and discounts on lenses, glasses, and other services.
• Healthcare coverage, 401(k) match, flexible PTO, and tuition reimbursement.
• In-house restaurant with discounted meals, free snacks, ice cream, and drinks.
• Full onsite gym.