8 дней назад
Optimization Manager (AdTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Optimization Manager (AdTech): Optimizing purchased traffic across direct and SSP sources to increase ROI, with an accent on ad feeds, bidding, monetization metrics, and traffic quality. Focus on diagnosing delivery and fraud issues, developing optimization tools, conducting statistically meaningful A/B tests, and scaling revenue under changing traffic volumes.
Location: Remote from any part of the world
Company
is a global full-service media buying and advertising company developing ad products and monetization solutions.
What you will do
- Optimize Fill Rate, CPM, Revenue, Cost, and ROI for purchased direct and SSP traffic.
- Work with ad feeds, select campaigns, adjust bids, and manage internal settings to maximize margin.
- Identify technical errors, traffic limitations, GEO competition, GAE, and GSB factors affecting optimization and scaling.
- Analyze competitor ad feeds and identify new monetization opportunities and models.
- Develop and integrate traffic analysis and optimization tools into existing workflows.
- Run A/B tests, monitor implemented changes, and adjust strategies based on performance.
Requirements
- Experience with ad networks or SSP traffic monetization, including ad feeds, bids, and integrations.
- Proficiency with Chrome DevTools or similar browser developer tools for debugging ad tags and pixels and diagnosing delivery issues.
- Basic knowledge of HTML and CSS.
- Understanding of advertising formats such as pop, native, and video, including their settings and operating principles.
- Experience working with Fill Rate, CPM, revenue, bot traffic, fraud, GAE, GSB policies, and changing traffic volumes.
- Experience with A/B testing, competitive analysis, tool implementation, and operational process integration.
Culture & Benefits
- Remote work from any part of the world.
- 28 working days of vacation, plus additional paid leave for family events.
- 10 sick days with a medical certificate and 3 additional sick days without one.
- Professional development courses through the Academy.
- Paid tools, programs, professional conferences, and modern offices in Prague and Warsaw.
- Transparent financial motivation and a strong feedback culture.
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