Senior B2B Events Marketing Manager

Location: Hybrid position in London, United Kingdom; regional travel across Europe is required, typically up to five business days per month, with occasional overtime and weekend work.

Company

hirify.global is a global payments technology company serving consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Develop, plan, and execute B2B event programmes for proprietary, client, and industry events across Europe.
• Partner with sales, product, marketing, communications, leadership, and regional stakeholders to define event objectives, messaging, and audiences.
• Curate event content and engagement formats with communications and subject matter experts.
• Design experiences that support lead capture, nurturing, and conversion for sales teams.
• Manage project workstreams, budgets, contracts, vendors, and event partners.
• Establish KPIs, analyse event performance, and recommend continuous improvements while maintaining hirify.global brand consistency.

Requirements

• Experience developing, producing, operating, budgeting, and measuring B2B event programmes.
• Proven success planning and executing creative B2B events that drive business outcomes.
• Strong tradeshow and exhibition management experience, including collaboration with product, innovation, and marketing teams.
• Strong stakeholder and executive management skills in global, matrixed organisations.
• Experience with lead generation, lead capture, data, and CRM management.
• Familiarity with event marketing and sales CRM systems such as MS Dynamics, Salesforce, Eloqua, Marketo, Cvent, or Swoogo.

Nice to have

• Experience supporting domestic and international event programmes across Europe.
• Knowledge of global event trends, technologies, and best practices.

Culture & Benefits

• Hybrid working arrangement with office attendance confirmed by the hiring manager.
• Customer-centric environment focused on impactful events and measurable business value.
• Opportunity to work with senior stakeholders across sales, product, marketing, communications, and regional teams.
• Regional and international event exposure across Europe.