Senior Influencer Planning Manager (Gaming)

Location: United Kingdom, London; hybrid working model.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, network services, games, and entertainment experiences to more than 100 million people.

What you will do

• Develop campaign frameworks, planning documents, and recommendations for influencer initiatives across games, hardware, services, sponsorships, brand campaigns, and cultural moments.
• Maintain planning calendars, portfolio roadmaps, intake processes, and decision materials across influencer workstreams.
• Assess influencer support models and build investment and resource recommendations based on business impact, audience reach, market needs, and historical learnings.
• Coordinate local market inputs, creator recommendations, market nuances, and feedback loops within global planning processes.
• Maintain KPI, reporting, learning, planning-tool, and playbook frameworks that improve execution readiness and consistency.
• Create stakeholder updates and leadership readouts while coordinating with Brand, Media, Studios, Social, PR, Insights & Analytics, agencies, and local teams.

Requirements

• 7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning.
• Bachelor’s degree in marketing, communications, advertising, business, or a related field; equivalent experience is considered.
• Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviours.
• Experience translating audience insights, cultural signals, creator trends, and business priorities into campaign strategies and planning recommendations.
• Experience with portfolio prioritisation, investment planning, measurement, and global/local ways of working in a complex or matrixed organisation.
• Strong project management, communication, data interpretation, collaboration, and presentation skills, with the ability to manage multiple workstreams.

Nice to have

• AI fluency or willingness to rapidly adopt AI-enabled tools for research, trend scanning, reporting, knowledge management, and planning efficiency.
• Passion for hirify.global, gaming, creators, entertainment, sports, youth culture, and the broader cultural landscape.

Culture & Benefits

• Hybrid working model through FlexModes.
• Private medical insurance and dental scheme.
• 25 days of holiday per year.
• Discretionary bonus opportunity.
• On-site gym, subsidised café, free soft drinks, on-site bar, cycle garage, and showers.