CRM & Lifecycle Marketing Lead (Fintech)

Location: Remote

Company

hirify.global is a fintech product company developing software services that simplify transactions and investment management for users worldwide.

What you will do

• Design and develop lifecycle communication programmes covering registration, activation, engagement, retention, churn prevention, reactivation and high-value client treatment.
• Analyse customer behaviour, identify lifecycle drop-offs and engagement opportunities, and translate findings into practical CRM journeys.
• Build segmented, trigger-based communication journeys across email, push, in-app messages, websites or platforms, chat, messengers, sales and support touchpoints.
• Create client-facing copy, onboarding flows, retention journeys, reactivation campaigns, educational sequences and communication guidelines.
• Define CRM data, segmentation and behavioural trigger requirements while collaborating with product, BI, engineering, sales, support, compliance and regional teams.
• Run A/B tests, monitor campaign performance and optimise message content, timing, offers, channels, journey structure and audience logic.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, retention marketing, customer engagement or a similar field.
• At least 2 years of experience in fintech.
• End-to-end experience designing lifecycle programmes and strong knowledge of onboarding, activation, engagement, retention, churn prevention and reactivation.
• Hands-on experience with segmentation, behavioural triggers, journey logic, A/B testing and CRM performance analysis.
• Experience with CRM or marketing automation platforms such as Braze, Iterable, Customer.io, Optimove, CleverTap, OneSignal, ZohoCRM, Solitics or similar.
• Excellent written English, strong copywriting skills, independent work capability and experience working under a service agreement model.

Nice to have

• Experience adapting CRM communication for MENA, SEA, Africa or LATAM markets.
• Experience building CRM programmes from an early or underdeveloped stage.
• Experience creating message libraries, tone-of-voice guidelines or reusable lifecycle communication frameworks.
• Experience with educational client journeys or event-driven communication.

Culture & Benefits

• Remote work within a global team of engineers, data scientists, marketers and financial experts.
• Work on fintech products used by clients around the world.
• Cross-functional collaboration with product, BI, engineering, sales, support, compliance and regional teams.
• Ownership of lifecycle communication outcomes under a service agreement.

Hiring process

• Introductory call with the Talent Acquisition team.
• Written exercise involving an onboarding email rewrite, a reactivation brief and pre-event and post-event messaging for a live market event.
• Technical and strategy interview covering journey design, segmentation and measurement, followed by a final interview with the Chief Revenue Officer.