Email Marketing Specialist (Fintech)

Location: Hybrid role based in Dubai, United Arab Emirates; Limassol, Cyprus; or Kuala Lumpur, Malaysia

Company

hirify.global is a global fintech platform providing access to performance-based capital through its FundedNext brand.

What you will do

• Plan, build, and deploy newsletters, product announcements, promotional campaigns, and re-engagement flows.
• Write conversion-focused email copy and optimize subject lines, preview text, calls to action, and layouts through A/B testing.
• Own responsive email templates and maintain brand consistency across Gmail, Outlook, and Apple Mail.
• Manage subscriber segmentation, list hygiene, suppression lists, lifecycle communications, and GDPR compliance.
• Build and optimize automated workflows such as welcome sequences, onboarding, and behavioral triggers.
• Track email performance and turn open rate, click-through rate, conversion, unsubscribe, bounce, and revenue attribution data into improvements.

Requirements

• 2–3 years of hands-on email marketing or marketing automation experience.
• Experience independently owning email campaigns from planning through deployment and analysis.
• Strong copywriting and email template-building skills, including mobile responsiveness and brand consistency.
• Knowledge of segmentation, targeting, subscriber lifecycle management, and basic deliverability concepts.
• Experience with A/B testing and data analysis using Google Analytics or native marketing platform dashboards.
• Working knowledge of anti-spam practices and authentication protocols such as SPF, DKIM, and DMARC.

Nice to have

• Experience in fintech, prop trading, or financial services.
• HubSpot Email Marketing, Mailchimp Academy, or Google Analytics certification.
• Experience with CleverTap, Salesforce Marketing Cloud, or ActiveCampaign.

Culture & Benefits

• Hybrid work environment in Dubai, Limassol, or Kuala Lumpur.
• Opportunity to own the full email marketing stack in a data-driven fintech environment.
• Work with a global trading community spanning users from more than 170 nations.

Hiring process

• 30-minute interview with Talent Acquisition.
• 45-minute session with Talent Acquisition and the Community Lead.
• 60-minute final interview with the Head of Department and Talent Acquisition Lead.