Marketing & Communications Manager (Fermented Beverages)

Location: Shanghai, China

Company

hirify.global is a multinational family-owned group developing and manufacturing yeast, fermentation, food, health care, and biotechnology solutions for customers in more than 50 countries.

What you will do

• Analyze the APAC fermented beverage market, consumer insights, channels, competitors, and campaign performance.
• Develop regional marketing strategies, annual plans, budgets, and actionable recommendations for leadership.
• Build the Fermentis brand across APAC through B2B campaigns, trade shows, seminars, workshops, digital marketing, and localized brand assets.
• Manage product portfolios and lead new product launches, including positioning, pricing recommendations, promotional materials, and sales training.
• Lead and develop the APAC marketing team while coordinating with sub-regional commercial assistants.
• Partner with Sales, Technical Applications, Supply Chain, and Finance teams to create sales enablement materials and support key customer engagements.

Requirements

• Bachelor’s degree in marketing, communications, or a related field; an advanced degree is preferred.
• At least 8–10 years of progressive marketing experience in FMCG, beverages, ingredients, or B2B industries.
• Experience developing regional marketing strategies and multi-channel campaigns, preferably including 3–5 years in an APAC role.
• Strong people management, analytical, strategic thinking, project management, communication, presentation, and stakeholder-influencing skills.
• Fluent English and Chinese are required.
• Experience with APAC social media, website management, and Adobe tools is relevant to the role.

Nice to have

• Experience in brewing, alcoholic beverages, or fermentation.
• Proficiency in another major APAC language.

Culture & Benefits

• Full-time fixed-term contract.
• Collaboration within a multicultural organization operating across more than 50 countries.
• Opportunity to work with global product, commercial, technical, supply chain, and finance functions.