User Engagement Manager (Digital Health)

Location: Fully remote; company offices in Lisbon and London.

Company

hirify.global is a digital product that turns physical activity into rewards and is developing a digital obesity and lifestyle support programme with a pharmaceutical partner.

What you will do

• Own lifecycle engagement for the Digital Obesity and Lifestyle Support Programme across activation, education, engagement, retention, reactivation and referral into obesity care pathways.
• Build and optimise automated journeys and campaigns across push notifications, email and in-app messaging.
• Use behavioural segmentation and funnel data to grow Qualified Leads and improve conversion at each stage.
• Run experiments across messaging, timing, targeting and channels, turning results into lifecycle learnings.
• Coordinate communications with Product, Analytics, Medical, Legal, Compliance and healthcare partners to ensure accuracy and compliance.
• Support launches in new markets and contribute to lifecycle initiatives for the core hirify.global app.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, user engagement or retention, ideally for a mobile app or digital product.
• Experience in pharma, healthcare, digital health or another highly regulated or medically sensitive environment.
• Hands-on experience with a customer engagement platform such as Braze, MoEngage, Iterable, Customer.io or Intercom.
• Practical experience with A/B testing and behavioural segmentation.

Nice to have

• Experience in obesity, weight management or metabolic health.
• Familiarity with pharmaceutical marketing regulation and medical/legal approval processes.
• Experience running lifecycle programmes across multiple countries and languages.

Culture & Benefits

• Flexible, remote-friendly working.
• Apple equipment for work.
• Team socials and offsites.
• Full health insurance, including optical and dental coverage.
• Wellbeing and learning allowances.
• Dog-friendly London office in Covent Garden.

Hiring process

• Video screening followed by a 30–45-minute culture fit interview.
• User Engagement Lead interview lasting approximately 45 minutes.
• Take-home task, task presentation with a follow-up interview, and reference check with 3–4 references.