Founding Marketing Lead (AI)

Location: New York, NY; hybrid with office attendance three days per week; regular travel required

Base salary: $120,000–$160,000 per year plus equity

Company

hirify.global is a VC-backed construction technology startup developing an AI and robotic process automation platform that ingests construction data, automates workflows, and provides actionable insights for owners and developers.

What you will do

• Own positioning, messaging, and the company narrative for construction owners, capital program managers, facilities executives, and construction managers.
• Build pipeline-generation programs across events, campaigns, content, and channel experiments, measuring results and discontinuing ineffective initiatives.
• Manage conferences and industry events end to end, including event selection, budgets, booths, speaking opportunities, outreach, and follow-up.
• Host gatherings in New York for owners and capital program leaders and develop relationships with industry decision-makers.
• Create the marketing collateral library, including case studies, customer stories, industry reports, presentations, one-pagers, and objection guides.
• Develop LinkedIn, organic content, and co-marketing partnerships with platforms used by target customers.

Requirements

• 4–7 years of B2B marketing or growth experience, including hands-on work at an early-stage company.
• Experience generating pipeline for enterprise or institutional buyers with long, multi-stakeholder sales cycles and large contract values.
• Experience independently managing conferences and events from logistics through pipeline-focused follow-up.
• Based in New York City and comfortable with regular travel.
• Experience marketing technically deep products to traditional, non-technical buyers.
• Strong writing skills, independent execution, and experience using AI systems to support marketing work.

Nice to have

• Experience in construction technology, proptech, AEC, facilities, vertical AI, or enterprise systems.

Culture & Benefits

• Build the marketing function from zero as the first marketing hire.
• Work directly with founders, sales, customers, and industry experts.
• Equity included in the compensation package.
• Collaborate in a culture focused on innovation and solving complex construction-industry challenges.