9 дней назад
Trade Marketing Analyst
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Trade Marketing Analyst (Marketing): Owning Brazil’s end-to-end in-store go-to-market strategy, shopper journeys, retail execution, and performance reporting with an accent on trade marketing analytics, brand consistency, and sales-force enablement. Focus on optimizing store coverage, leading agency services, developing product storytelling playbooks, and maximizing return on trade marketing investments.
Location: Barueri, São Paulo, Brazil
Company
, Inc. provides equal employment opportunities and employs this role within its marketing organization.
What you will do
- Own the end-to-end in-store go-to-market strategy for Brazil.
- Align Sales, Marketing, Category, and retailer requirements.
- Lead, negotiate, and audit Trade Marketing agency services.
- Optimize Extended Sales Force productivity and coverage across Tier 1 and Tier 2 stores.
- Design shopper decision journeys and ensure consistent execution across in-store toucoints.
- Track business KPIs and manage Trade Marketing investments to maximize ROI.
Requirements
- Four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent experience and demonstrated competence.
- Typically 4–7 years of experience in segment marketing, Trade Marketing, or a related field; an advanced degree with 3–5 years of experience may also be considered.
- Experience with analytics, data analysis, market research, marketing strategy, and marketing communications.
- Knowledge of go-to-market strategy, Key Performance Indicators, Business-to-Business, and Customer Relationship Management.
- Effective communication, results orientation, learning agility, digital fluency, and customer centricity.
Culture & Benefits
- Full-time employment.
- Work impacts multiple teams and may include project leadership and direction of team activities.
- Role involves addressing moderately complex issues within established guidelines.
- No shift premium is specified for Brazil.
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