Brand Manager/Marketing Manager (Gaming)

Location: Austin, Texas, United States; in-person/in-office only

Company

Game publisher and developer focused on bringing major franchises and original projects to players across platforms.

What you will do

• Develop and execute go-to-market strategies for game launches, including product positioning, target audiences, competitive analysis, and lifecycle management.
• Coordinate brand marketing activities with product, QA, publishing, studio teams, creative agencies, media agencies, and other external partners.
• Lead the creation and review of campaign materials, including key art, trailers, advertising, digital, social, and promotional assets.
• Manage and track marketing campaign budgets for each game.
• Present go-to-market plans, game updates, creative briefs, asset submissions, and post-launch performance metrics to stakeholders and licensing partners.
• Track game development progress, analyze project changes, and create action plans based on project evolution.

Requirements

• 5+ years of experience bringing products to market in the games and/or entertainment industry.
• Experience managing integrated marketing campaigns and external partner relationships.
• Understanding of video game publishing and the marketing content pipeline from concept to shipping.
• Strong understanding of industry marketing, digital media, social marketing, and current trends.
• Strong creative, quantitative, analytical, written, oral communication, and presentation skills.
• Bachelor’s degree in a related field preferred.

Nice to have

• Active interest in games and awareness of gaming culture, current events, and industry trends.

Culture & Benefits

• Collaborative work across internal departments and external creative, media, and licensing partners.
• Focus on creativity and high-quality, engaging game experiences.
• Equal employment opportunity and a workplace free from discrimination and harassment.